Sales Promotion in Nepal (Old & Rare) – Parashar Koirala

Sales Promotion in Nepal Policies and Practices, Dr. Koirala’s ingenious doctoral thesis, analyses the fundamental network behind the growing
importance of sales promotion in marketing, as compared with media advertising, over the past four decades. The book begins with a historical account of the changes that have shaped the contemporary policies and practices of sales promotion in Nepal and abroad. Discussing the tools of sales promotion like free goods, coupons, premiums sampling, advertising contests, sweep stakes, advertising specialities consumer deals, trade deals, promotional allowances, cooperative advertising, trade shows and exhibits, the author empirically works out the objectives of sales promotion and promotional environment. The concluding chapters evaluate an economic, social, political, market and legal environment in Nepal and offer the possible recommendations for the existent traditional trade promotional organisation i.e. four-tier system viz manufacturer to whole salers to retailer to consumer. The book is a must for researchers, businessmen, policy-makers and economists interested in understanding the state of commerce in Nepal.
Sales Promotion in Nepal (Old & Rare) – Parashar Koirala