Getting it Right the Second Time – Michael Gershman

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SKU: Getting it Right the Second Time (RBD) Categories: , Tag:

Getting it Right the Second Time – Michael Gershman (Old/Bargain)|Introduces the concept of “re-marketing” to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.

Weight 0.3 kg
Dimensions 10 × 10 cm
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