Society And State Building In Nepal (Old And Rare) – R.S. Chauhan


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This book unravels the complexities of Nepalese marketing environment and marketing practices. It does so within the framework of marketing theory and principles. There are in it articles by distinguished authors on the marketing practices of four of the leading undertakings of Nepal written primarily for use by students of marketing, researchers, planners, and practising managers. The book consists of four sections: 1. Marketing System and Environment; 2. Marketing Environment of Nepal; 3. Marketing Practices in Nepal; and 4. Marketing Practices as Interaction between Marketing Principles and Environment. It will be found equally useful by entrepreneurs, importers and businessmen wanting to enter the Nepalese market. Yoginder Singh Verma was until recently Reader under the Colombo Plan at the Institute of Management, Tribhuvan University, Nepal. He is presently on the faculty of Business Management, Himachal Pradesh University, Shimla. He is also associated as a visiting faculty member with the Indira Gandhi National Open University, the Himachal Pradesh Institute of Public Administration, and the Small Industries Service Institute, Department of Industries. Dr Verma has to his credit forty articles/papers published in national and international journals, such as Management International Review, Indian Management, Nirnaya, Management Dynamics, Management Accountant, Chartered Accountant, Lok Udyog, Integrated Management, Yojana, Cooperator, Indian Cooperative Review, and Nepalese Management Review. He has attended a number of conferences and seminars in India and abroad. Mukund Prasad Dahal is a lecturer at the Institute of Management, Tribhuvan University, Nepal. Presently, he is associated with the teaching of post-graduate classes at Mohinder Morang Adarsh M. Campus, Biratnagar, Nepal. He has attended several seminars, conferences, and workshops. He has been on the academic bodies of the university and has presented and published a number of papers on management and commerce,Society And State Building In Nepal (Old And Rare) – R.S. Chauhan


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